Strategic clarity under decision pressure.

For founders and senior leaders who need to get clear quickly.


I’m Ben Brooks-Dutton.

Some clients come to me for short strategy sprints that provide clarity within days.

Others seek steady direction and lasting strategic capability through fractional partnerships.


Working together.

If you’ve landed here, you’re probably looking for clarity and pace. Here are the ten things you might want to know.

01.

I work with founders and senior leaders at the start of significant moves, from new business briefs to repositioning.

02.

I identify the real problem before teams invest time and energy in trying to solve the wrong one.

03.

I diagnose drift, sharpen thinking and provide steady direction.

04.

I use AI where it speeds up analysis, and RI (Rapid Instinct) where experience is vital.

05.

I built The RI System™ to create consistently clear strategy through data, insights and disciplined modular thinking.

06.

You work directly with me. There is no junior team behind the scenes.

07.

I bring 25+ years in strategy, leadership, creativity and writing, so I can say what others might avoid.

08.

Most of my work comes through referral and recommendation.

09.

Clients usually start with a Lucky Start Sprint to test the thinking before committing further.

10.

Many return to help build lasting strategic capability.


What clients say.

These are reflections from founders, leaders and agency teams who have worked with me in short sprints, and from those who involve me more steadily over time.

How to get in touch.

If you would like to talk something through, you can reach me at ben@luckystart.uk or on 07545 933 682.

I keep space in my week for conversations that help people get clear on what they need, so feel free to get in touch.