Isn’t it strategic, don’t you think? Strategy, irony and the decisions that miss the mark
What do ten thousand spoons and most brand strategies have in common? Neither are useful when what you really need is a knife. Let’s fix that.
Why most strategy is broken - and how to build one that actually works
Strategy shouldn’t be fluff, filler or fifty-slide decks. Learn why most strategy fails, and how to make yours clear, actionable, and fast.